GM filed for the name with the United States Patent and Trademark Office (USPTO) on Dec. 12 of this year, claiming pertinence to "motor land vehicles, namely, automobiles." The automaker previously attempted to secure the Zora trademark in mid-June to early July of 2014, issuing claims with at least 23 intellectual property offices, the USPTO included. December's Zora filing is the first and only of its kind for the Zora name in 2018, and only the third since July of 2014.
